Nautique Honored with Awards in Creative Marketing
Orlando, FL (June 15, 2021) – Nautique Boat Company was honored with awards in various categories during the 2021 Hermes Creative Awards competition. An international competition for creative professionals, the Hermes Awards is administered by the Association of Marketing and Communication Professionals (AMCP) and is judged by industry professionals across the globe.
The 2021 Nautique Boats brochure won Platinum awards in both the Digital Publication and Print Media categories, after earning a score of 90 or higher in each. The 2021 Nautique brochure consists of outstanding photography and relevant material for consumers to gather information on the product line. With clean layouts that aim to educate and inspire potential customers, the 2021 brochure is the perfect tool to get familiar with Nautique’s offerings.
In addition to the brochure, Nautique was also honored with a Platinum award for the launch of the all-new 2021 Super Air Nautique G-Series. Introducing completely new models, Nautique showcased the boats to the public with a wide array of digital marketing messages and tools to let consumers experience what they had to offer. With robust content designed to inform and engage curiosity, the launch materials directed consumers to interact on the Nautique website by designing their own G-Series model and contacting a local dealer.
The Hermes Creative Awards also recognized Nautique for their outstanding website for the 2021 model year with another Platinum award. Providing consumers with a website that is simple, elegant and informative, the redesigned Nautique site is an easy-to-use tool for individuals on any device. With an interactive Design Your Nautique boat builder, educational walk-through videos and extensive photo galleries of all the products, potential consumers have everything they need to educate themselves and start the process of purchasing their next Nautique.
“I am very proud of the dedication that the Nautique marketing group has accomplished for the 2021 model year,” said Nautique President Greg Meloon. “Like our boats, we prioritize an easy and stress-free experience and we want our consumers to find information and get inspired to purchase their next Nautique with ease. Recognition for the creative ways our marketing team does that is a testament to their hard work and expertise.”
About Nautique Boat Company:
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Nautique is celebrating its 96th anniversary of delivering excellence in the marine industry. A subsidiary of Correct Craft, Nautique has been on the waters of the world with a passion for innovation since 1925. Delivering the very best waterski, wakeboard and wakesurf boats on the market, Nautique continues to drive progression with their award-winning technology and dedication to building the highest-quality boats imaginable. New technology, performance innovations and attention to detail are the cornerstones of what makes the Nautique brand the industry leader. Through the Nautique Cares initiative, employees and athletes dedicate themselves to not only making a difference on the water, but to extend their support to people in need around the world. The world’s best ski boat, world’s best wake boat, and a company that cares. To learn more visit Nautique.com
About Correct Craft: Celebrating 96 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Bryant boat companies, Pleasurecraft Marine Engine Group, Watershed Innovation and Aktion Parks. For more information please visit www.correctcraft.com.