Orlando, FL (March 21, 2023) – Nautique Boat Company was celebrated with several honors this week during the 16th annual AVA Digital Awards. The AVA Digital Awards recognizes those responsible for the conception, design, direction, and production of digital communications. Each year, this international competition recognizes excellence by creative professionals in all industries.
The all-new Design Your Nautique interactive boat builder was awarded the highest achievement, a Platinum Award, in the Web Element category. After undergoing a redesign in 2022, the Design Your Nautique boat builder lets consumers design and customize the Nautique of their dreams, and continues to be the highest-performing lead generation tool for Nautique.
In addition to that, Nautique was also honored with a Platinum Award for the launch of the all-new 2023 Super Air Nautique GS-Series in the Integrated Marketing category. With a holistic approach to a product launch, Nautique unveiled the all-new GS-Series last fall with a robust digital media promotion alongside a physical launch for dealers. This was followed up by product demonstrations for potential buyers in the field which was widely successful.
Nautique Boats was also honored with three separate Gold awards. First, the Nautique website was honored in the Business to Consumer website category after undergoing a redesign in 2022. In addition, the monthly Nautique Nation was also celebrated in the E-Newsletter category, and the Nautique Model Walk Through videos were honored in the Long Form Video Series category.
“Nautique products are always at the forefront of innovation,” said Nautique President Greg Meloon. “I’m proud to see that our marketing efforts continue to lead the industry as well, and that our team is celebrated for their achievements.”
About Nautique Boat Company:
Nautique is celebrating its 98th
anniversary of delivering excellence in the marine industry. A subsidiary of Correct Craft, Nautique has been on the waters of the world with a passion for innovation since 1925. Delivering the very best waterski, wakeboard and wakesurf boats on the market, Nautique continues to drive progression with their award-winning technology and dedication to building the highest-quality boats imaginable. New technology, performance innovations and attention to detail are the cornerstones of what makes the Nautique brand the industry leader. Through the Nautique Cares initiative, employees and athletes dedicate themselves to not only making a difference on the water, but to extend their support to people in need around the world. The world’s best ski boat, world’s best wake boat, and a company that cares. To learn more visit Nautique.com
About Correct Craft:
Celebrating 98 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com